Will Buxton gets it

“The problem, however, is that there seems to be a belief that it is the show itself that is to blame. Some seem to believe that the sport no longer grasps the imagination as it used to. They believe that the product has to change to adapt to a new generation.

They are wrong.”

Will Buxton – New Coke


F1 does not need to make wholesale changes to it’s product, sure we might like some minor tweaks, but overall the racing of recent years has been excellent.

There are significant improvements that F1 needs to make to bring the marketing, distribution and business model into the 21st Century.


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